{"id":1066776,"date":"2022-05-02T22:59:00","date_gmt":"2022-05-03T05:59:00","guid":{"rendered":"https:\/\/travelmarketingandmedia.com\/captivate-podcast\/how-to-keep-people-on-your-website-for-longer-and-why-you-want-to\/"},"modified":"2022-05-02T22:59:00","modified_gmt":"2022-05-03T05:59:00","slug":"how-to-keep-people-on-your-website-for-longer-and-why-you-want-to","status":"publish","type":"captivate_podcast","link":"https:\/\/travelmarketingandmedia.com\/podcast\/how-to-keep-people-on-your-website-for-longer-and-why-you-want-to\/","title":{"rendered":"How to keep people on your website for longer (and why you want to)"},"content":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/dbdd6bc5-c78c-4bdd-93c9-e10855847635\"><\/iframe><\/div><p>One day, somebody in a boardroom said this&#8230;<\/p>\n<blockquote><p> let&#8217;s sell furniture to people and make them build it themselves. And let&#8217;s make them walk around the store following arrows so that they look at every single thing we want them to<\/p><\/blockquote>\n<blockquote><p><\/p><\/blockquote>\n<p>\ud83c\uddf8\ud83c\uddea You see, IKEA had a plan. They knew what they wanted to sell and what they needed people to do to make those sales. <\/p>\n<p>Everyone who visits a store has to walk a route from start to end. They see every display room and product &#8211; maybe in a hurry with one eye closed or maybe with a phone snapping photos, either way, they see it. <\/p>\n<p>This is my favorite example of having a sales goal and a marketing tactic to support it.<\/p>\n<p>You most likely don&#8217;t have a shopfront like IKEA. Wait&#8230; you do. Your website.. and it&#8217;s open 24\/7. So what are people doing when they walk into your IKEA? Are they wandering around aimlessly or are you guiding them with purpose? In this episode, we&#8217;ll talk about how to keep visitors on your website for longer.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/dbdd6bc5-c78c-4bdd-93c9-e10855847635\"><\/iframe><\/div><p>One day, somebody in a boardroom said this&#8230; let&#8217;s sell furniture to people and make them build it themselves. And let&#8217;s make them walk around the store following arrows so that they look at every single thing we want them to \ud83c\uddf8\ud83c\uddea You see, IKEA had a plan. They knew what they wanted to sell [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"captivate_category":[],"captivate_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066776"}],"collection":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast"}],"about":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/types\/captivate_podcast"}],"author":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/comments?post=1066776"}],"version-history":[{"count":0,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066776\/revisions"}],"wp:attachment":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/media?parent=1066776"}],"wp:term":[{"taxonomy":"captivate_category","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_category?post=1066776"},{"taxonomy":"captivate_tag","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_tag?post=1066776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}