{"id":1066779,"date":"2022-03-08T22:40:00","date_gmt":"2022-03-09T06:40:00","guid":{"rendered":"https:\/\/travelmarketingandmedia.com\/captivate-podcast\/what-is-a-lead-magnet-and-why-do-you-need-one\/"},"modified":"2022-03-08T22:40:00","modified_gmt":"2022-03-09T06:40:00","slug":"what-is-a-lead-magnet-and-why-do-you-need-one","status":"publish","type":"captivate_podcast","link":"https:\/\/travelmarketingandmedia.com\/podcast\/what-is-a-lead-magnet-and-why-do-you-need-one\/","title":{"rendered":"What is a lead magnet and why do you need one?"},"content":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/e8e7d7d9-6609-41ad-8adf-d2f4ae6f3c60\"><\/iframe><\/div><p>If you keep hearing the terms &#8220;lead magnet&#8230; freebie&#8230; give-away&#8230; free offer&#8230; IFO&#8221; thrown around and you aren&#8217;t sure what to make of it, it&#8217;s OK. In this episode, I&#8217;m going to lay it all out for you using a real example from my personal life. &nbsp;I&#8217;ll break down exactly what a lead magnet is, why your travel business needs one, and how it will benefit you.&nbsp;<\/p>\n<p>Of all the episodes in my podcast so far, this is the one I would NOT gloss over. It feels like having solar panels on your roof producing energy for you while you work.<\/p>\n<p>Want to see what a real live lead magnet looks like? <\/p>\n<p>Test out mine by visiting <a href=\"http:\/\/www.travelmarketingandmedia.com\/quiz\" rel=\"noopener noreferrer\" target=\"_blank\">www.travelmarketingandmedia.com\/quiz<\/a>.<\/p>\n<p>\u25b6\ufe0e\u25b6\ufe0e\u25b6\ufe0e<\/p>\n<p>{{meet-your-host}} <\/p>\n<p>\u25b6\ufe0e\u25b6\ufe0e\u25b6\ufe0e<\/p>\n<p>{{welcome-to-travel-marketing-media-}} <\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/e8e7d7d9-6609-41ad-8adf-d2f4ae6f3c60\"><\/iframe><\/div><p>If you keep hearing the terms &#8220;lead magnet&#8230; freebie&#8230; give-away&#8230; free offer&#8230; IFO&#8221; thrown around and you aren&#8217;t sure what to make of it, it&#8217;s OK. In this episode, I&#8217;m going to lay it all out for you using a real example from my personal life. &nbsp;I&#8217;ll break down exactly what a lead magnet is, [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"captivate_category":[],"captivate_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066779"}],"collection":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast"}],"about":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/types\/captivate_podcast"}],"author":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/comments?post=1066779"}],"version-history":[{"count":0,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066779\/revisions"}],"wp:attachment":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/media?parent=1066779"}],"wp:term":[{"taxonomy":"captivate_category","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_category?post=1066779"},{"taxonomy":"captivate_tag","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_tag?post=1066779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}