{"id":1066786,"date":"2021-10-15T23:32:00","date_gmt":"2021-10-16T06:32:00","guid":{"rendered":"https:\/\/travelmarketingandmedia.com\/captivate-podcast\/the-concept-of-niching-your-travel-business\/"},"modified":"2021-10-15T23:32:00","modified_gmt":"2021-10-16T06:32:00","slug":"the-concept-of-niching-your-travel-business","status":"publish","type":"captivate_podcast","link":"https:\/\/travelmarketingandmedia.com\/podcast\/the-concept-of-niching-your-travel-business\/","title":{"rendered":"The concept of niching your travel business"},"content":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/510aa428-f12a-4e42-9239-7f72de0d099b\"><\/iframe><\/div><p>Do you know the most common mistakes that travel advisors make when they&#8217;re first starting?<\/p>\n<p>They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sell when starting, especially when you have bills to pay.&nbsp;<\/p>\n<p>As they move further into the industry, travel advisors realize that the only way to have a truly profitable business is to niche down and specialize. It allows them to create a high-converting marketing strategy that brings in a consistent stream of new clients.<\/p>\n<p>So if that all makes sense, your next question is&#8230;. how do I pick a niche? Let&#8217;s get into that in this two-part episode.<\/p>\n<p>\u25b6\ufe0e\u25b6\ufe0e\u25b6\ufe0e<\/p>\n<p>{{meet-your-host}} <\/p>\n<p>\u25b6\ufe0e\u25b6\ufe0e\u25b6\ufe0e<\/p>\n<p>{{welcome-to-travel-marketing-media-}} <\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/510aa428-f12a-4e42-9239-7f72de0d099b\"><\/iframe><\/div><p>Do you know the most common mistakes that travel advisors make when they&#8217;re first starting? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sell when starting, especially when you have bills to pay.&nbsp; As they move further into the industry, travel advisors realize [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"captivate_category":[],"captivate_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066786"}],"collection":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast"}],"about":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/types\/captivate_podcast"}],"author":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/comments?post=1066786"}],"version-history":[{"count":0,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1066786\/revisions"}],"wp:attachment":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/media?parent=1066786"}],"wp:term":[{"taxonomy":"captivate_category","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_category?post=1066786"},{"taxonomy":"captivate_tag","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_tag?post=1066786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}