{"id":1075649,"date":"2023-09-18T17:12:00","date_gmt":"2023-09-18T17:12:00","guid":{"rendered":"https:\/\/travelmarketingandmedia.com\/captivate-podcast\/the-relationship-between-marketing-sales-and-the-4-x-100m-relay\/"},"modified":"2023-09-18T17:12:00","modified_gmt":"2023-09-18T17:12:00","slug":"the-relationship-between-marketing-sales-and-the-4-x-100m-relay","status":"publish","type":"captivate_podcast","link":"https:\/\/travelmarketingandmedia.com\/podcast\/the-relationship-between-marketing-sales-and-the-4-x-100m-relay\/","title":{"rendered":"The relationship between marketing, sales, and the 4 x 100m relay"},"content":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/56216f65-b742-434a-a12a-f7b8655dfa48\"><\/iframe><\/div><p>Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? <\/p>\n<p>Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into happy travelers, much like a baton smoothly making its way to the finish line!<\/p>\n<p>Think of each stage in the relay race:<\/p>\n<p>\u25b6\ufe0e The Starting Blocks<\/p>\n<p>Set the stage with solid marketing strategies that kick off your client&#8217;s journey with enthusiasm.<\/p>\n<p>\u25b6\ufe0eRunner 1, 2, and 3<\/p>\n<p>These stages focus on engaging potential clients, sparking their interest, and building a genuine connection &#8211; the core of any successful marketing approach.<\/p>\n<p>\u25b6\ufe0eThe Final Dash with Runner 4:<\/p>\n<p>This is where sales comes in, taking all the momentum from marketing and confidently securing the deal.<\/p>\n<p><\/p>\n<p>Join us as we clearly break down how marketing and sales work hand in hand in the travel industry and what that means for you as a travel agent, advisor or agency owner.<\/p>\n<p>Once you have listened to the episode, come over to our private Facebook Group to discuss and ask any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"cfm-player-iframe\" style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless allow=\"autoplay\" src=\"https:\/\/player.captivate.fm\/episode\/56216f65-b742-434a-a12a-f7b8655dfa48\"><\/iframe><\/div><p>Do you know the difference between marketing and sales? Do know where one stops and the other starts? Do you know how they rely on each other? Using the analogy of a 4 x 100m relay, this episode will guide you through the dynamic process of turning potential clients into happy travelers, much like a [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_links_to":"","_links_to_target":""},"captivate_category":[],"captivate_tag":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1075649"}],"collection":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast"}],"about":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/types\/captivate_podcast"}],"replies":[{"embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/comments?post=1075649"}],"version-history":[{"count":0,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_podcast\/1075649\/revisions"}],"wp:attachment":[{"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/media?parent=1075649"}],"wp:term":[{"taxonomy":"captivate_category","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_category?post=1075649"},{"taxonomy":"captivate_tag","embeddable":true,"href":"https:\/\/travelmarketingandmedia.com\/wp-json\/wp\/v2\/captivate_tag?post=1075649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}