{"id":1078607,"date":"2023-11-02T07:09:59","date_gmt":"2023-11-02T14:09:59","guid":{"rendered":"https:\/\/travelmarketingandmedia.com\/?p=1078607"},"modified":"2023-11-02T07:09:59","modified_gmt":"2023-11-02T14:09:59","slug":"content-snippets-how-can-they-help-you-save-your-time","status":"publish","type":"post","link":"https:\/\/travelmarketingandmedia.com\/content-snippets-how-can-they-help-you-save-your-time\/","title":{"rendered":"Content Snippets – How can they help you save your time?"},"content":{"rendered":"

No one actually enjoys writing emails. When was the last time you sat down to map out an email campaign, or compose a broadcast email and felt excited about it? Probably never. They\u2019re tedious, they take up precious time, and we\u2019d rather be doing other things. But none of that changes the fact that email marketing is a necessary and highly effective tool to bring in those paying clients.<\/span><\/p>\n

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So how do we make something we may not enjoy, easier and less time-consuming, while making sure our emails get opened when they land in that inbox?<\/span><\/p>\n

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We use snippets! You see snippets every single day you\u2019re online. Every time you do a Google search or open up your email, or even read a blog or article – Snippets are everywhere and if you haven\u2019t been using them before, you certainly will now.<\/span><\/p>\n

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What is a Snippet?<\/span><\/strong><\/p>\n

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One type of snippet you\u2019ve likely noticed is what you see when you pull up a search term in Google. The short string of eye-catching information that appears directly after the search result of a search term is the snippet.<\/span><\/p>\n

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There are various types and applications of snippets and the two snippet types we\u2019ll be looking at today will have two main purposes;<\/span><\/p>\n

To help your emails stand out (email snippet) from the hundreds of emails your customers receive every week and help you develop and optimize a workflow (template snippet) that will save you time.<\/span><\/p>\n

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What is an Email Snippet?<\/span><\/strong><\/p>\n

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The first type of snippet we\u2019ll be looking at is the \u2018email snippet.\u2019 This is also known as a<\/span><\/p>\n

\u201cpre-header\u201d text.<\/span><\/p>\n

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An email snippet is the string of information that comes after your subject, in the subject line. It generally contains a call to action, an offer, or an enticing bit of information that makes you want to open it. If you pop open your email right now, scroll down through your inbox, you will notice a subject for each email, and then you may see some eye-catching information next to it.<\/span><\/p>\n

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The underlined string of information after the subject is the \u2018snippet.\u2019 Now, if you\u2019re not seeing examples of this in your inbox, it\u2019s because many brands and individuals are not utilizing this tool, don\u2019t be like them. Email snippets are also a great way to avoid the spam folder and are less likely to be seen as a security risk to your subscriber’s inbox.<\/span><\/p>\n

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As a rule of the thumb, an effect email snippet should include the following:<\/span><\/p>\n

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